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Choosing Your Hotel Scent
Choosing your hotel scent
If you want guests to enjoy the best experience of your hotel and leave with positive feelings, then you need to appeal to their noses! In fact, this is a potential competitive edge not to be ‘sniffed at’.
The scents you use for your room fragrance and cleaning products - but more importantly, your hotel toiletries - will become an important part of your brand signature. The aroma of hotel complimentary products lingers in each room’s atmosphere and on the skin of guests. Plus, when they take them home to use, the toiletries have the potential to remind customers of you! Which is why choosing your toiletries range is also about choosing your hotel scent.
Using aroma to communicate
The sense of smell is a powerful thing. Even the faintest of aromas can send us off on a nostalgia trip, make us devilishly hungry or cause us to recoil in horror!
In fact, there is a scientific link between our memory and our nose. To get technical, the olfactory bulb which processes what we smell is part of the brain’s limbic system, which is central to our memory-making. The location of our olfactory processing system may also explain why smells and emotional responses are so entwined.
we all have smells that make us happy
This is why perfumers and the makers of skincare products work so hard to create a diverse range of evocative and distinct fragrances, so they can resonate with every individual. Also, pumping smells into shops, restaurants, offices and homes has become big business, as it stimulates significant positive reactions. In commercial settings it has been proven to make people buy more, eat more and be more productive.
Who 'Nose' a great competitive edge for your hotel?
This also gives hoteliers the perfect opportunity to provide guests with a scent that encapsulates the ambience and lasting impression they strive for.
According to the Harvard Business Review: “In an age where it’s becoming more and more difficult to stand out in a crowded market, you must differentiate your brand emotionally and memorably. Think about your brand in a new way by considering how scent can play a role in making a more powerful impression on your customers.”
This is something we have set out to help with, by offering a choice of hotel toiletries fragrances as well as brands and price points.
What message are you trying to send?
The appearance and labelling of hotel complimentary products matter too, of course. Using top named complimentary items, natural and pure products or perhaps slightly quirky toiletries is all part of your brand statement.
However, you also need to consider the best scent for your hotel.
For example, contemporary, fresh and minimalistic venues may find that citrus hotel toiletries match their stance.
Whereas luxury hotels, who want to leave guests feeling deeply pampered and appreciated, may prefer the rich, deep and unforgettable aroma of toiletries packed with essential oils and skin nutrients.
If your hotel has a strong sustainability ethic and positions itself as authentic’ and down to earth, then there are natural skincare products available as hotel toiletries. These are complimentary products fragranced by botanicals such as tea tree, Verbena and Bergamot. The packaging, product and scent are pure and natural.
For boutique venues - and a distinct aroma for hotel bathrooms and bedrooms - you could choose hotel complimentary products with a twist. Such as a range fragranced by green tea, or one featuring sharp, fruity smells that suggest vibrancy and energy.
Smell of success
Contact us to discuss hotel complimentary products with a fragrance that dovetails with your brand and your customer service aims. We will put our creative noses to work!